LinkedIn for start-ups: Part 2 - Just connect

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In the second of his online networking series, Mark Lee explains how to use the networking element of Linkedin to connect with peers and potential prospects. Further articles will consider status updates, endorsements and recommendations, groups and lead generation.

Initiating connection requests

It’s all very well having your profile registered on Linkedin so that people can find you. But there’s a great deal more to the site than simply hoping your profile will be spotted or found.

It’s an online networking site so you might as well use it to help you network. As a starting point I suggest you look to connect with people you know and also with people you would like to know.  There are two reasons for this:

  1. If...

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About Mark Lee

Mark Lee works almost exclusively with savvy sole practitioners who want more out of their practice.  More clients, more money, more time, more satisfaction - or everything!

An accountant by profession, Mark moved away from the provision of professional advice in 2006.   He is now a professional speaker, mentor, facilitator, author and debunker.

Mark Lee is a realist and regularly debunks myths and hype related to his areas of interest and expertise.  His keynote talk for audiences of accountants is How to STAND OUT and be more than 'just another accountant'.

Mark is passionate about helping accountants generally so is a keen blogger and commentator in the accounting and tax press. He is consultant practice editor of AccountingWEB and has written hudnreds of articles here that have been viewed over a million times.

Check out how he could help you here:

Mark stopped giving tax advice himself despite being a past Chairman of the Chartered Accountants’ Tax Faculty. He is however Chairman of the Tax Advice Network - the UK's highest ranked lead generation website for tax advisers and accountants. The network also publishes a weekly practical tax update for accountants in general practice and full tax support, on demand too.  You can also use it as a lead generation resource for local people seeking tax advice from an accountant.

Mark has extensive network reach through his blogs, talks, social media activity, articles and his regular newsletters that go to thousands of accountants every week.


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14th Jan 2013 16:10


Thanks Mark. Some good advice in that. Looking forward to seeing your article on getting groups up and running. It's something we want to focus on as I think its a great way to broadcast our useful knowledge and also to engage rather than just connect!


Thanks (1)
17th Jan 2013 21:19

Thanks for this, very helpful. I'm an accountant but not in practice and I found it informative and it gave me motivation to do more on LinkedIn.

Thanks (1)