Mark Lee takes a new look at the professional online networking site and clarifies six things accountants commonly misunderstand about LinkedIn.
You have probably heard about LinkedIn and you may even have a profile registered there. Thousands of UK accountants have done this but many fail to register properly, complain about it or simply state that it has not generated any business for them. All such attitudes are based on misunderstandings as to what LinkedIn is and how accountants in practice can benefit from it.
Much of the misunderstanding about LinkedIn stems from a lack of understanding.
Imagine you’ve never been in a car until the first day you get behind the wheel. You know where the accelerator and brake are but you know nothing about acceleration or the gears or the handbrake. You might complain that the car is too fast and that the engine makes too much noise. Nothing will change in this regard until you spend a little time learning more than the pure basics. When you do you will probably stop complaining and would probably agree that driving a car can be both fun and a good way to get from A to B.
LinkedIn can be useful and beneficial for accountants in practice. It costs nothing to register or to set up your profile. You may see some benefit in time. But you will achieve far more if you decide where you want to get to and plan your route. Just like when you drive a car.
Register your profile on LinkedIn
A simple professional profile on LinkedIn can help you be found by:
- Prospective clients who are looking for someone with your expertise in your area
- Prospective collaborators who would like to merge their practice with someone just like you
- Business and professional people you meet while out networking or who are recommended to you and look you up on the web
- Ex-colleagues who used to work with you and want to get back in touch. Perhaps they want to refer some work to you?
- Ex-clients from when you were with another firm who may no longer be happy with their current accountant
- Recruiters for positions in commerce or practice who are looking for someone just like you
Mark Lee is Consultant Practice Editor of AccountingWeb and Chairman of the Tax Advice Network of independent tax specialists. His personal website and blog are at: http://www.BookMarkLee.co.uk You can also connect with him on LinkedIn.
Do you have a LinkedIn profile? If so, how do you use it and what benefits has it brought you?
About Mark Lee
Mark Lee works almost exclusively with savvy sole practitioners who want more out of their practice. More clients, more money, more time, more satisfaction - or everything!
An accountant by profession, Mark moved away from the provision of professional advice in 2006. He is now a professional speaker, mentor, facilitator, author and debunker.
Mark Lee is a realist and regularly debunks myths and hype related to his areas of interest and expertise. His keynote talk for audiences of accountants is How to STAND OUT and be more than 'just another accountant'.
Mark is passionate about helping accountants generally so is a keen blogger and commentator in the accounting and tax press. He is consultant practice editor of AccountingWEB and has written hudnreds of articles here that have been viewed over a million times.
Check out how he could help you here: www.BookMarkLee.co.uk/savvy
Mark stopped giving tax advice himself despite being a past Chairman of the Chartered Accountants’ Tax Faculty. He is however Chairman of the Tax Advice Network - the UK's highest ranked lead generation website for tax advisers and accountants. The network also publishes a weekly practical tax update for accountants in general practice and full tax support, on demand too. You can also use it as a lead generation resource for local people seeking tax advice from an accountant.