This is the third in a three-part series intended to debunk some of the myths around marketing to build a start-up practice, explains Mark Lee.
Part one focused on 14 marketing ideas that are most worthy of your attention when you first start out with your own practice.
Part two covered the time wasting marketing ideas that are probably more trouble than they are worth when you are starting out.
This article addresses some of the other ideas that often come up when start-up accountancy practices seek advice from their peers....
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- Crafting a unique selling proposition
- An elevator pitch
- “What do you do?”
- Engaging a marketing professional
- Buying a block of fees
- Buying into a franchise
- Cold calling
- Test, measure and refine