Details were released this week of the innovative Practice Excellence Conference taking place in London on 19 October.
The Practice Excellence Conference will be presented by the digital marketing experts from PracticeWEB, who will embark on an exploration of the latest trends within the profession.
“Marketing starts with an understanding of the competitive landscape,” said PracticeWEB agency director Chris Hughes. “We’ll be looking at how the professional landscape is changing and the new ways in which clients are buying accountancy services.”
“In the morning we’re going to start by looking at the people you want as ideal clients and the afternoon workshops will explore strategies to connect with them. Delegates will come away from these sessions with some practical strategies, insights and tools to help them grow their practice.”
The Practice Excellence Conference is part of a wider Practice Excellence Week programme that draws on the experiences of leading practitioners to inspire and help other accountants.
Entrants to the Practice Excellence Awards have indicated that once they have refined their offering and put the infrastructure in place, their biggest focus is on marketing activity to attract the kinds of clients they most want to serve.
Practice Excellence Week is AccountingWEB's landmark festival of excellence, inspiration and celebration for the accounting profession. If you would like to hear more about programme, please visit the Practice Excellence website or email [email protected].
About John Stokdyk
AccountingWEB’s global editor has been with the site since 1999 and likes to spend his time studying accountants’ technology habits. When not nerding out, you can find him exploring obscure indie music and searching for the perfect organic sourdough loaf from his base in Brighton, UK.