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Nonsense
Practice excellence award: this is a bit like pots of jam covered in awards and medals. A complete waste of time. (Best Strawberry Jam maker in 1956).
Not being big headed
but why would I want to pay £99 for someone to tell me how well my business is going when I really should know that myself. Do I want to compare my business with others for £99, I don't think so.
Interested to hear your views, as always
There has always been a little spark of controversy surrounding the Practice Excellence Awards and similarly sceptical views were expressed when we first floated the idea last year.
But we know from last year, and previous experiences with our Software Satisfaction Awards that the direct user feedback we collect from these exercises is invaluable to those who are willing to participate.
There are things a client may type into an anonymous online survey form that they wouldn't tell you face-to-face and I have seen some of hair-raising results (good and bad) for myself in last year's survey results.
many of the firms who took part last year have told us that they have changed their processes and thinking after reading their PEA benchmark reports, and the data we have collected on growth and profitability indicate that paying close attention to client perceptions really does produce results.
You're perfectly entitled to run your firms how you like, but as we have made clear over and over, the Practice Excellence Awards and conference aren't just about plastic trophies in your reception cabinet. They're all about learning how to be an even better accountant. You may not want to take part, but there are lots of other AccountingWEB members who do.
Continuous improvement
We do our own client satisfaction questionnaires and always score very highly on these. I still think it will be useful to have independent research to identify areas in which we can continue to improve.
Client satisfaction initiatives - 3 benefits & 3 guidelines
If anyone's thinking of their own client satisfaction initiatives, whether related to the awards or internal projects (or both), I've blogged a few guidelines based, in part, on work we've done with a local practice.
http://blog.customersure.com/2012/05/30/the-financial-value-to-accountan...