Editor in Chief (interim) AccountingWEB
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Practice pioneers: Test yourself against the best
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Practice Pioneers: Test your firm against the best


AccountingWEB is working on a global project with the people behind the Karbon practice management platform to create an index of cutting edge accountancy firms and find out what makes them tick.

28th Oct 2019
Editor in Chief (interim) AccountingWEB
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The Practice Pioneer program is based around an online questionnaire with 30 questions that explore different approaches and activities that accountants undertake within their firms – what kinds of services they offer, daily and weekly habits within the practice, technology, marketing and HR approaches and so on.

Already 500 firms have undertaken the quiz around the world and their answers have allowed us to compile a model of the deeper factors that are shaping their success.

All the firms who take part in the exercise get a Practice Excellence scorecard assessing how they compare to the wider benchmarks – along with suggestions about potential areas for improvement.

The Practice Excellence model was devised by Karbon, based primarily on the behaviours of the larger firms it works with. But when we compared their findings to the trends coming out of AccountingWEB’s Accounting Excellence Awards, the parallels were clear.

The international Practice Pioneer project brings both projects together. Adding UK firms to the mix will broaden the scorecard’s frame of reference and help firms of all sizes to pick up and implement ideas that can increase client satisfaction and practice profitability.

In addition, we will work with Karbon to analyse the findings and respond with articles and advice exploring how to put those ideas into practice. Some of the material will draw on the learning modules from Karbon University and some will draw on the experiences and advice of AccountingWEB’s Accounting Excellence firms.

Practice development should just happen once a year when awards come around, it’s a continuous processes. Taking part in the Practice Pioneer questionnaire is a simple, low maintenance way of taking a step down that road.

Replies (2)

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By Commerce
29th Oct 2019 18:06

#This is a very unhelpful format to fill in the questionnaire, I cannot continue!

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Replying to Commerce:
John Stokdyk, AccountingWEB head of insight
By John Stokdyk
30th Oct 2019 09:10

Sorry about the questionnaire format, our content management system is playing up. I've asked our tech team to go in and tweak the code, but if you'd like to try it in more comfortable surroundings without having to wait, you can have a go here: https://karbonhq.typeform.com/to/Nrd8E7

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