Social media is constantly referred to as the latest and greatest free and accessible marketing tool, but for some accountants, it’s uncharted territory.
Web developers PracticeWEB recently held a social media management webinar, listing tips on best practice for first-time social media firms on how to implement a social media strategy.
Based on the PracticeWEB online engagement benchmarking report, 83% of 260 firms are already using social media in some form or another, with almost 100% of them on LinkedIn.
However, marketing manager Elizabeth McMahon said what was most surprising was firms’ engagement on...
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