Mark Lee has long recognised that many accountants are just not interested in social media. He asks if their cynicism is justified.
If you have held off joining the social media maelstrom or have determined it’s a damp squib, this article will come as a relief. But I do not intend to simply reinforce your preconceptions. I will challenge them too.
Here are 10 reasons often given by accountants who don’t want to explore social media properly:
- It takes too much time
- You get too much spam
- I prefer real life
- Twitter is twaddle
- I tried it and it doesn’t work
- I don’t want to grow my practice
- It’s not professional
- My clients don’t use it
- It’s over-hyped
- People like me don’t use it
As regular readers will appreciate I am NOT encouraging accountants to shun social media. Far from it.
My objective here is to distinguish the justifiable reasons why some accountants might wisely choose not to bother, from the more fallacious arguments I sometimes hear. I am a big fan of and big user of social media but I’m not an accountant in practice. What matters is what works for other accountants like you.
Thus, the fact that I get value from social media is as irrelevant as the fact that big brands use it, that ‘celebs’ use it or that recruiters and marketing specialists use it. But what about the increasing number of accountants who are active on social media? Let me stress, I am talking here about those who have remained active online after a few months. Many start and then give up – as ‘it didn’t work’.
Each accountant needs to determine for themselves how they can get best value from each of the most popular social media platforms. Much depends on your objectives, goals and plans.
Let’s consider the 10 arguments in turn...
About Mark Lee
Mark Lee works almost exclusively with savvy sole practitioners who want more out of their practice. More clients, more money, more time, more satisfaction - or everything!
An accountant by profession, Mark moved away from the provision of professional advice in 2006. He is now a professional speaker, mentor, facilitator, author and debunker.
Mark Lee is a realist and regularly debunks myths and hype related to his areas of interest and expertise. His keynote talk for audiences of accountants is How to STAND OUT and be more than 'just another accountant'.
Mark is passionate about helping accountants generally so is a keen blogger and commentator in the accounting and tax press. He is consultant practice editor of AccountingWEB and has written hudnreds of articles here that have been viewed over a million times.
Check out how he could help you here: www.BookMarkLee.co.uk/savvy
Mark stopped giving tax advice himself despite being a past Chairman of the Chartered Accountants’ Tax Faculty. He is however Chairman of the Tax Advice Network - the UK's highest ranked lead generation website for tax advisers and accountants. The network also publishes a weekly practical tax update for accountants in general practice and full tax support, on demand too. You can also use it as a lead generation resource for local people seeking tax advice from an accountant.