If you are the sort of accountant who has no interest in social media then please don’t bother reading this article, explains Mark Lee. It’s not for you. It’s for those accountants who have been experimenting with social media. Indeed, it will be of special value to accountants who have been disappointed by their experiences.
You will not be alone if you started out with unrealistic expectations, or misunderstood how social media works. Do let us know in the comments below.
I have been enjoying my use of social media for some years now. And I’ve been writing and speaking about accountants’ use of social media for almost as long. A little while back I was described as “probably the most socially networked accountant in the UK”. I remain very active.
Here then are 10 things I suggest that accountants should never do...
Register with AccountingWEB to read the rest of the article, which includes:
- 1. Do not expect very much to happen without a plan
- 2. Do not expect to win new clients quickly
- 3. Do not assume anyone is interested in your practice on social media
- 4. Do not believe what you read in the general media
- 5. Do not believe everything that social media ‘experts’ tell you
- 6. Do not chase random followers all over the world
- 7. Do not focus on broadcasting promotional messages
- 8. Do not forget how much time social media can consume
- 9. Do not ‘outsource’ your social media activity
- 10. Do not confuse social media metrics with what really matters
About Mark Lee
Mark Lee works almost exclusively with savvy sole practitioners who want more out of their practice. More clients, more money, more time, more satisfaction - or everything!
An accountant by profession, Mark moved away from the provision of professional advice in 2006. He is now a professional speaker, mentor, facilitator, author and debunker.
Mark Lee is a realist and regularly debunks myths and hype related to his areas of interest and expertise. His keynote talk for audiences of accountants is How to STAND OUT and be more than 'just another accountant'.
Mark is passionate about helping accountants generally so is a keen blogger and commentator in the accounting and tax press. He is consultant practice editor of AccountingWEB and has written hudnreds of articles here that have been viewed over a million times.
Check out how he could help you here: www.BookMarkLee.co.uk/savvy
Mark stopped giving tax advice himself despite being a past Chairman of the Chartered Accountants’ Tax Faculty. He is however Chairman of the Tax Advice Network - the UK's highest ranked lead generation website for tax advisers and accountants. The network also publishes a weekly practical tax update for accountants in general practice and full tax support, on demand too. You can also use it as a lead generation resource for local people seeking tax advice from an accountant.