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I cannot stand beer swigging big bellied extrovert loud mouthed " experts" who think they know everything. Trust me they will frighten people away.
The truth of the matter is that you are as only as good as the client allows you to be. Clients will lodge cheques into their private building society accounts thus evading tax. They will be called to a compliance interview be penalised and then sack you asserting it was your fault as fiscal agent.
Clients / people are volatile. One client sacked me because he was angry his wife had caught him having an affair with the lady in the next door business unit.
Human nature can be strange and I reiterate that you are only as good as the client permits. A level headed loyal client will stay with you for 100 years.
I am a quietly spoken modest man of humility with impeccable manners. After all manners maketh man
Its really quite straight forward - be pleasant, professional, accessible and responsive.
Charge reasonable fees for a good service and clients will stick with you and recommend others to you.
Don't over promise and under deliver.
I reiterate people are strange creatures. You can be polite affable honest and competent but you are only as good as the client. Some people are volatile capricious with no empathy and let's be honest many clients see the accounts fee as a necessary evil.
Never become too close to a client especially if her husband has muscles. Always tell a client that you are more of a debit than a credit to him. Your asset value must be stressed.
Tell a client that you were born solely to help them self assess. That you could have been an airline pilot but you were too grounded. This should ensure their goodwill for eternity
Impress a client with base periods and overlap relief. Brag about entrepreneur relief roll over relief .flaunt your nil £5000 dividend knowledge . Your AIA. Capital allowances will impress. So much to seduce your client