Mentor and Speaker for accountants BookMarkLee
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The accountants’ guide to Twitter

15th Sep 2009
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Mark Lee offers an introduction to the social networking tool of the moment and discusses how accountants can benefit.

There’s so much nonsense written about Twitter in the media generally that it wouldn’t surprise me if most accountants had made a conscious decision to ignore it. Personally I have been active on Twitter for over a year and have learned a great deal about how to get the most from it, what works and what doesn’t.

Back in December I wrote a blog setting out why I thought accountants in practice don't need to bother with Twitter. Frankly I remain of that view, and yet there are an increasing number dipping their toes into the water. The UK tax and accountancy Twitter listing now has well over 100 accountants on it, although not a...

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By Anonymous
15th Sep 2009 11:04

Using Twitter

 I write as one who uses both the overt "Contact me if you have xxxx worries" type of message on Twitter alongside more convential tweets pointing to an article written in one of my blogs.

In my experience the one reinforces the other. The sales-type approach draws attention to your brand whilst the tweet drawing attention to an article in your blog points to your professional relevance and competence (and quickly draws comment if you have let something slip!)

I have been using twitter for some three  months now and it has repaid the time invested in it in terms of fees and personal satisfaction. I am constantly surprised at the number of approaches I receive and their geographical diversity.

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Adrian Pearson
By Adrian Pearson
16th Sep 2009 16:55

Over two years and still not inspired

I signed-up for Twitter in May 2007 (@topaccountants) but have subsequently never tweeted or followed anyone.  I keep intending to follow the herd and join in the fun but, when logged-in, with fingers hovering over the keyboard always think "what's the point?" and promptly log out again.  Maybe one day I will "get" Twitter, but I doubt it somehow.

Most of the tweets I see are not messages at all but links to web content, usually a blog posting or news item. Surely, if I am interested in someone's blog I can simply keep visiting it on the web to see what's new, or even subscribe to the blog's RSS feed if I don't want to bother actually visiting.  Why would I need to "follow" the writer's tweets, simply to receive a link, to follow to where I could have gone in the first place?

I usually love playing with new technology but, alas, Twitter seems to be lost on me.

Adrian Pearson
Top Accountants

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By GaryMc
17th Sep 2009 09:02

Tweetdeck is the answer

Adrian, you may want to have a look at Tweetdeck.  It allows you to search for multiple items that are being tweeted about.  You can then find the blogs and info that maybe you haven't found while surfing the Web.

For example, I have a search set up for the term HMRC.  Every time someone on Twitter mentions HMRC in a tweet, Tweetdeck brings it to my attention.

Also, something that Mark hasn't mentioned in this piece is that on his Tax Advice Network site is a list of accountants on Twitter - might be worth having a look at that and following a few of them to see how they use the app.

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By Becky Midgley
17th Sep 2009 12:19

Discussion group

I have just created a discussion group for using Twitter within the 'Developing your assets' discussion group.  If you are not a member, don't worry, just click to join and leave your comments. 

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David Winch
By David Winch
17th Sep 2009 15:36

. . . u run out of space !!!

Messages on Twitter can only be a maximum of 140 characters long so I am wondering how you manage to get anything interesting said before yo

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Adrian Pearson
By Adrian Pearson
28th Sep 2009 15:59

All that Twitters is not gold?

I have just blogged my further thoughts on Twitter at

With apologies for the cheesy subject line!

Adrian Pearson
Top Accountants

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