The crucial follow up after networking

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This is the fourth and final article in a series and outlines what you need to do after attending a networking event so as to ensure that the time you spent there was worthwhile, explains Mark Lee.

The reason that so many accountants conclude that networking is a waste of time is either due to picking the wrong events, or failing to follow up after attending each networking event. It is this latter point I will be addressing in this article. But first a quick recap.

In part one of this series I shared some ideas as to what face-to-face networking is really about. In summary, it’s about meeting people and building profitable relationships with them. It is largely futile to expect this to happen immediately you first meet.

In part two I explained what you can do before you attend an event so as to make it more enjoyable and worthwhile. A key part of this preparation was thinking about the types of people you wanted to meet what your ‘promise’ will be. This is a key part of building the relationship which is likely to be based on building the foundations of helping people to “know, like and trust” you. I stressed that your preparation should include planning what you could promise to send on afterwards to people that you meet. Something they would find useful but not overtly promotional.

And in part three I shared some tips and acronyms to ensure you do the right things while you are at networking events. One of these involves asking the people you meet for their business cards. You are defeating the purpose of networking if you don’t obtain the contact details of those interesting people you meet.

Register with AccountingWEB for free to read the rest of this article, which includes:

  • The morning after the night before
  • Use their business card
  • Keep your promise
  • Connect up online
  • Follow-up more than once
  • Ensure you have an echo

See also:

Mark Lee is consultant practice editor of AccountingWEB and writes the BookMarkLee blog to help accountants build more successful practices more enjoyably. He is also chairman of the Tax Advice Network of independent tax consultants.

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About Mark Lee

Mark Lee works almost exclusively with savvy sole practitioners who want more out of their practice.  More clients, more money, more time, more satisfaction - or everything!

An accountant by profession, Mark moved away from the provision of professional advice in 2006.   He is now a professional speaker, mentor, facilitator, author and debunker.

Mark Lee is a realist and regularly debunks myths and hype related to his areas of interest and expertise.  His keynote talk for audiences of accountants is How to STAND OUT and be more than 'just another accountant'.

Mark is passionate about helping accountants generally so is a keen blogger and commentator in the accounting and tax press. He is consultant practice editor of AccountingWEB and has written hudnreds of articles here that have been viewed over a million times.

Check out how he could help you here:

Mark stopped giving tax advice himself despite being a past Chairman of the Chartered Accountants’ Tax Faculty. He is however Chairman of the Tax Advice Network - the UK's highest ranked lead generation website for tax advisers and accountants. The network also publishes a weekly practical tax update for accountants in general practice and full tax support, on demand too.  You can also use it as a lead generation resource for local people seeking tax advice from an accountant.

Mark has extensive network reach through his blogs, talks, social media activity, articles and his regular newsletters that go to thousands of accountants every week.


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04th Dec 2013 12:39


Really good and really helpful- Thanks!

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