Mark Lee offers tips for spring cleaning your firm’s website.
I’m frequently intrigued to see that while a few accounting firms adopt an innovative approach to their website, others use a standard template and many more make some quite fundamental mistakes. If your firm has a website and you’re happy that it’s delivering all the things you want to achieve from it, that’s fine. If you don’t yet have a website or doubt the value of spending time updating or upgrading it, you may find that what follows offers some food for thought.
Who is this website for?
It’s essential to ensure that your website contains appropriate messages targeted at your key audiences, but you’d be surprised how many get this basic element wrong. Ex...