Mark Lee follows up his first article in this series with observations regarding popular ideas that may be more trouble than they are worth.
In an ideal world you would simply set yourself up as an accountant, tell a few people that’s what you are doing and then new clients would find you. But that’s just fanciful. Yet it’s clear from the repeated questions in Any Answers that some people have started in practice without thinking through how they are going to market themselves.
In the first part of this series I set out 14 marketing ideas that are likely to be the most fruitful and cost-effective for start-up accountancy practices.
In this follow-up article I am debunking some other popular suggestions and explaining why you probably won’t find them as worthy of your time and money as those on the first list. In my view the ideas below are typically overrated and distracting especially for start-up practices. I am sure plenty of marketing experts would want to disagree, but what matters are the experiences of start-up accountancy firms so do share these in the comments section below.
The final part of this series will...
About Mark Lee
Mark Lee works almost exclusively with savvy sole practitioners who want more out of their practice. More clients, more money, more time, more satisfaction - or everything!
An accountant by profession, Mark moved away from the provision of professional advice in 2006. He is now a professional speaker, mentor, facilitator, author and debunker.
Mark Lee is a realist and regularly debunks myths and hype related to his areas of interest and expertise. His keynote talk for audiences of accountants is How to STAND OUT and be more than 'just another accountant'.
Mark is passionate about helping accountants generally so is a keen blogger and commentator in the accounting and tax press. He is consultant practice editor of AccountingWEB and has written hudnreds of articles here that have been viewed over a million times.
Check out how he could help you here: www.BookMarkLee.co.uk/savvy
Mark stopped giving tax advice himself despite being a past Chairman of the Chartered Accountants’ Tax Faculty. He is however Chairman of the Tax Advice Network - the UK's highest ranked lead generation website for tax advisers and accountants. The network also publishes a weekly practical tax update for accountants in general practice and full tax support, on demand too. You can also use it as a lead generation resource for local people seeking tax advice from an accountant.