Companies can increase marketing ROI by integrating social media activity on their websites. Below is a handy guide on how best to do this.
The homepage remains the focal point of online activity for most companies, so integrating social media activity with your firm's website is a good way of providing a richer experience for visitors and can help pave the way for long-term, two-way relationships. Below are some tips to help you get started.
- Provide prominent links
Clearly advertise social network accounts on every page to encourage visitors to sign-up.
- Explain what customers will be getting if they join your social network
For example, something like: “for regular service updates, follow us on Twitter”.