Mark Lee considers what accountants in practice might be able to learn from the apparently “bumbling” mayor of London.
Boris Johnson, the mayor of London, recently admitted that his “colourful” style is a deliberate ploy he uses to get attention.
In an interview with the American TV channel CNBC he indicated that his bumbling self-deprecating persona is part of an attempt to be noticed and remembered by people who are bored by conventional politicians.
Boris is clearly more memorable and more likeable than most other British politicians these days. His personal qualities, including his bumbling style, clearly make him stand out whatever we may think of his policies and politics.
At the other extreme I recall John Major being defined by ‘Spitting Image’ (a satirical TV show) as a very grey and boring politician.
Are you memorable or boring? What personal qualities do you have that make clients like you? Are you referable? By which I mean, do the people you meet, whether at networking events or elsewhere, remember you and feel comfortable referring their clients and contacts to you?
In the CNBC interview Boris said..
About Mark Lee
Mark Lee works almost exclusively with savvy sole practitioners who want more out of their practice. More clients, more money, more time, more satisfaction - or everything!
An accountant by profession, Mark moved away from the provision of professional advice in 2006. He is now a professional speaker, mentor, facilitator, author and debunker.
Mark Lee is a realist and regularly debunks myths and hype related to his areas of interest and expertise. His keynote talk for audiences of accountants is How to STAND OUT and be more than 'just another accountant'.
Mark is passionate about helping accountants generally so is a keen blogger and commentator in the accounting and tax press. He is consultant practice editor of AccountingWEB and has written hudnreds of articles here that have been viewed over a million times.
Check out how he could help you here: www.BookMarkLee.co.uk/savvy
Mark stopped giving tax advice himself despite being a past Chairman of the Chartered Accountants’ Tax Faculty. He is however Chairman of the Tax Advice Network - the UK's highest ranked lead generation website for tax advisers and accountants. The network also publishes a weekly practical tax update for accountants in general practice and full tax support, on demand too. You can also use it as a lead generation resource for local people seeking tax advice from an accountant.