Robert Craven caused a storm on AccountingWEB last year when he said clients should sack their accountants. Mark Lee catches up with him to see if his views have changed.
Robert Craven’s latest book, “Grow your service firm” is not aimed solely at accountants. It is intended to be of use by all manner of professionals and service based businesses. But accountants are at the top of the list – alphabetically at least!
I read the book earlier this year and asked Robert about it when I met up with him recently.
ML: What prompted you to write the book?
RC: I actually wrote it while nursing an injury I sustained early on during a ski trip. But the ideas and lessons are based on over twenty years of experience and observation. It was ori...