Three months ago I asked “Is it old fashioned to be a boring accountant?” The responses to that article on AccountingWEB varied from those who accept that they are boring, to those who recognise that others may find them boring, to those who delight in being perceived as boring.
Clearly being boring or being perceived as boring is not a problem for everyone. In this follow up article I want to outline one of the key things accountants can do to reduce the number of people who consider them to be boring. If you don’t mind being associated with the archetypal boring accountant then this article is not for you.
When I say that ‘Boring is Optional’ some people suggest I am wrong to focus on this issue. They say that by doing so I am perpetuating a negative image of accountants. If I thought that were true I would stop. But I am quite sure that the stereotyping needs no help from me. This is evident even simply from my tracking of references to “boring accountant” on twitter. There are new posts every day, many from young people, hundreds of whom seem convinced that all accountants are boring.
Register with AccountingWEB for free to read the rest of the article, which includes:
- Social media
- Talking about accountancy
- Lighten up
- What is your own position?
About Mark Lee
Mark Lee works almost exclusively with savvy sole practitioners who want more out of their practice. More clients, more money, more time, more satisfaction - or everything!
An accountant by profession, Mark moved away from the provision of professional advice in 2006. He is now a professional speaker, mentor, facilitator, author and debunker.
Mark Lee is a realist and regularly debunks myths and hype related to his areas of interest and expertise. His keynote talk for audiences of accountants is How to STAND OUT and be more than 'just another accountant'.
Mark is passionate about helping accountants generally so is a keen blogger and commentator in the accounting and tax press. He is consultant practice editor of AccountingWEB and has written hudnreds of articles here that have been viewed over a million times.
Check out how he could help you here: www.BookMarkLee.co.uk/savvy
Mark stopped giving tax advice himself despite being a past Chairman of the Chartered Accountants’ Tax Faculty. He is however Chairman of the Tax Advice Network - the UK's highest ranked lead generation website for tax advisers and accountants. The network also publishes a weekly practical tax update for accountants in general practice and full tax support, on demand too. You can also use it as a lead generation resource for local people seeking tax advice from an accountant.