Paul Shrimpling outlines how to ethically exert your influence over clients and prospects.
Your influencing skills will determine your financial results and your quality of life, so how good are they? First of all, who do you want to influence and why?
- Your team: Do they actually do what you want them to do?
- Your customers and prospects: Do they buy what they need from you? Appreciate the value you provide? Happily pay prices that reflect the value you deliver?
It pays to get better at ethically influencing everyone around you more effectively.
The six tools of ethical influence
Robert Cialdini’s ‘Influence – the science and practice’ is a profoundly bri...