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Review: 'Strategy - A Step-by-Step Approach'

10th May 2005
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Title: Strategy ' A Step-by-Step Approach to the Development and Presentation of World Class Business Strategy
Author: Mark Daniell
Reviewer: Dr Jeff Wooller
Publisher: Palgrave Macmillan
Price: £25
ISBN: 1-4039-4288-9

'Strategy' is the first book from a leading strategy consultant that takes the reader through a practical step-by-step approach to the development and presentation of a world-class strategy.

Mark Daniell has an impeccable academic record taking in Harvard, Oxford and the Sorbonne. He is also in demand as a public speaker and expert commentator with CNN, CNBC and BBC. He has 25 years' experience in strategic consulting.

The author looks at all the previous major contributions in this area including Porter's 'The Five Forces', McKinsey's 7Ss model and Shintaro Hori's 9Ss model. He points out the advantages and flaws in each model before presenting his own super model.

Where other books on strategy rely on actual case studies, the author chooses to use a hypothetical model, the Royal Richesse Watch Company, based in Switzerland. He uses this example as everyone understands the basics of the product.

In the diagnosis, design and implementation stages he sets out detailed examples of what the forms may look like in practice. You are able to download a pre-formatted set of the charts shown in the book. These are fully formatted colour Powerpoint slides ready to be reviewed and their content edited to provide a full strategy presentation custom tailored for own business.

Those involved in the strategic planning process can surely impress their peers by the quality of their approach if they use the slides available and follow the advice of the book.

Although the list price is £25, the price is only £12.50. This makes this hardback exceptional value.


Replies (2)

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By The Minion
23rd May 2005 11:06

I couldn't find
the £12.50 either.

It sounded just what i wanted so i got it anyway and sent the requisite email (with the secret password) in upper, lower or any other case - several times....and still no download of the promised presentation.

Did you get your download jeff and how long did it take?

Obviously if Amazon want to credit the £12.50...

Thanks (0)
By AnonymousUser
11th May 2005 10:36

Amazon are showing it at £25 as at now.
Where did you find the £12.50 Jeff?

Thanks (0)