Mark Lee interviews Marcus Cauchi who shares some robust but very constructive advice based on his experience of accountants.
The last time the pair spoke about accountants, Cauchi debunked the common perception that it’s all about the money.
He explained that this belief encourages accountants to behave as if they are providers of a commodity. By projecting this belief clients pick up on it and react accordingly.
ML: I know you have some other distinct views that should be of interest to accountants. Where shall we start?
MC: Accountants seem to believe that they can't put up their fees without upsetting clients so they soldier on at the same rate for years, even when they've allowed the client work to creep and grow.
ML: I get the impression that some accountants...
About Mark Lee
Mark Lee works almost exclusively with savvy sole practitioners who want more out of their practice. More clients, more money, more time, more satisfaction - or everything!
An accountant by profession, Mark moved away from the provision of professional advice in 2006. He is now a professional speaker, mentor, facilitator, author and debunker.
Mark Lee is a realist and regularly debunks myths and hype related to his areas of interest and expertise. His keynote talk for audiences of accountants is How to STAND OUT and be more than 'just another accountant'.
Mark is passionate about helping accountants generally so is a keen blogger and commentator in the accounting and tax press. He is consultant practice editor of AccountingWEB and has written hudnreds of articles here that have been viewed over a million times.
Check out how he could help you here: www.BookMarkLee.co.uk/savvy
Mark stopped giving tax advice himself despite being a past Chairman of the Chartered Accountants’ Tax Faculty. He is however Chairman of the Tax Advice Network - the UK's highest ranked lead generation website for tax advisers and accountants. The network also publishes a weekly practical tax update for accountants in general practice and full tax support, on demand too. You can also use it as a lead generation resource for local people seeking tax advice from an accountant.