Director Adrian Markey
19th Aug 2019
Sounds interesting. Be happy to chat on this. Right up my street. www.adrianmarkey.com
11th Dec 2017
Couple of points:
1. Change the time/money allocation to suit YOU. Facebook ads are very adaptable. You can start at £1.
2. I don't bill by the hour so perhaps I look at it differently, but in the "2 hours + £50 model", you only do that once and get a client you don't start from -2 hours each year, just in year one. I give fixed price for year 1-2 and adapt going forward. I'm confident enough in my abilities to know that if I get a client in on a price for the first 1-2 years, that I can up the price after that and there will be no fee resistance because they are happy to pay. Fixed price also lets me recoup any advertising time and fees invested from the off.
3. My view of running ads isn't so much about getting clients here and there, as building a practice. I've just started year two of my practice. I've taken clients in on prices that I know I'll lose money on in year 1/2. But I'm ok with that. I'm not too bothered about how much money I'll make this year. I'm FAR more interested in how much money I'll be making in 20 years time. Social media and digital marketing is part of the strategy that will get me there. In year one though, social has been responsible for at least £20k/annum in recurring fees. In that year I reckon I've spent around £300 on ads plus around 100-ish hours of time.
4. If your not convinced, that's ok. Maybe it's not for you. The way I heard it put once was "Everything works. Not everything works for you." Facebook ads work, blog posts work, Instagram works, SEO works. But maybe it won't work for you. Very little point forcing yourself to do something that you not comfortable doing or skeptical of from the outset. You wouldn't buy in to a practice, accept a new client, buy a car etc if you felt uncomfortable or skeptical about it so apply the same logic to your marketing.
9th Dec 2017
In a choice between whether it reads better to an interested and engaged human or to Google’s algorithm, it’s the human every time. My SEO plugin on my website suggests edits to make it more Google friendly but it if breaks the flow or makes it more difficult to read I ignore it.
7th Dec 2017
7th Dec 2017
There's 2 variables in the equation - putting the effort in and posting quality content. If you were putting the effort in and not getting results it's probable that what you were posting just wanted what the audience wanted.
Additionally, don't get caught up on the numbers. The numbers are easy. If you pay Facebook enough money you can get all the likes you want. Converting it in to clients is the important bit. Doing that takes some experimentation and a decent amount of time/patience.
Also, I think people are doing the math wrong on the ROI. If you put 20 hours work in and spend say £50 on advertising and get one client, to me that's worth it. If you're good enough at what you do, you should have that one client for life. If you get a £1,000/year client and keep them for even 10 years, it's paid off big time. The same amount of time and money might get you 3 clients @ £5k/year.
7th Dec 2017
Where to start.
Firstly, Social Media works if you do it right. That's irrefutable. Personally, I've gained numerous clients from all the main platforms (Facebook, Twitter, LinkedIn, Instagram and, surprisingly, Snapchat). Thousands of pounds in recurring revenue by being proactive in these spaces.
Secondly, if you think social media isn't for you, don't do. Do what works for you. I don't do any video blogs simply because I don't feel overly comfortable talking in to a camera. But I write blogs and give generic advice that way. I share articles, infographics, videos etc that I think will be interesting/useful to my clients and potential clients.
I very much see social as an investment of both time and money. It has paid both back in multiples.
It's also critical to actually engage with social media. Posting content is good, but actually getting involved in conversations on Twitter, forums on LinkedIn etc is invaluable.
The equation is very simple - put the effort in to it to get anything substantial out of it.
25th Jul 2017
Haha, awesome. What was written on the placard? "Down with this sort of thing!"
25th Jul 2017
Multiple directors have called and emailed. As have I. We are always told it will be ready by the end of the week and every week this deadline lapses. I was originally told some of the information was in storage and would take a while to retrieve. Didn't expect it to take two months though (and counting)...
21st Jul 2017
I empathise. Understandable by ACCA - some day you may be glad of this grace. But doesn't help you nor your client.
21st Jul 2017
Clients doesn't have all info to hand to complete authorisation (CT Ref, VAT registration cert etc). They never had their own HMRC registration either so can't get info from there. Would have requested HMRC to post out but didn't expect this process to take so long.