Ok I promise no more anarchy and anti-establishment tweets from me this year...
Why are these things being kept secret? Why was publishing this article delayed? Under what legal authority are HMRC using and what else is being hidden?
Why are the Accounting bodies and press playing along?
Wait... isn't commenting on blogs social media...?
I tweet. I get clients from Twitter. Not many, I'm certainly not a social media guru, but more than a handful a year.
I suck at offline networking. Serious bad. I got dragged to one event recently and spent half the night sitting in a corner until a kindly lady dragged me round the floor introducing me to people. "This is X he isn't very good at this". So if I can get clients from Social Media you can get clients from social media.
The number one rule on Twitter? The one that gets missed in most write ups? Be human. Seriously thats it, if you can start there and succeed at that (and lets be honest you've been doing it offline for years) then the rest is easy.
Rule 2 - Be interesting. What do I mean by that? You will find an audience if you make tweets that you find interesting. Someone out there will find them interesting to.
An example, from my tweets today, I've tweeted about:
Freedom of speech
Abuse of power
Hipster Jazz piano
Moon landing conspiracy
Calvin & Hobbs
Comments on forums (not here)
And more.... and almost 600 people follow me! (Could of sworn I tweeted something accounting related but maybe not). And they talk to me about stuff that I tweet too.
I'd keep listing rules but eventually I'd hit rule 34 and no one wants that.
If you do not think you can be social then start with Twitter. It moves fast, a tweet at 10am is forgotten by 12pm. It is only 140 characters so it only takes a few seconds to type a reply. Much less time consuming and more relaxed than say Linkedin
Also its public, there is more chance to stumble across people. I've had conversations with Jon Baker on there and only realised when I came to write this that he follows me and I didn't follow him (fixed now Jon @ataccounting).
The thing about most networking is that you are not really selling to the people you are talking to at an event, but the entire network of people they connect to. Most of the clients I have got through Twitter are not the people I followed on Twitter but their friends (yes I know a great guy on Twitter you should try him). Whilst I get where Jon is coming from with his targetted approach you will find you basically do this anyway. People see you have retweeted them. You can quickly send someone a comment which they will see. And mutual friends see it too, then they can join in, or you can join in on their conversations.
Twitter is sort of like standing in the middle of a crowded room at a party. All around you conversations are happening and you catch bits of each. Finally you hear something intesting to you and you go and join that group of people.
And back to the heading. Both OGA and Flash say they can't do social media, and yet I see them commenting on here regularly. Talking to people and... gasp... being social.... I'd almost suggest they are networking, but neither do that ;)
Didn't there used to be a preview post button here somewhere?
I'd recommend a lady called @rbeccabeneworth you may recognise her although she apparently never learned how to spell her name ;)