Alex Falcon Huerta FCCA
Member Since: 22nd Feb 2015
Columnist
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The founder of Soaring Falcon Accountancy, Alex Falcon Huerta FCCA is a Xero MVP and former member of ACCA's international assembly. With a background as an accountant working with some of the most agile and progressive small businesses in the UK, Alex is an early technology adopter who set up her practice to accelerate change both for her clients and her profession.
CEO & Founder Soaring Falcon
27th Oct 2022
Keeping a close eye on cashflow is key not just to succeed but to staying ahead of potential failure. Ultimately it’s about making the...
Finance & strategy
16th Jun 2021
Since working as a digital nomad accountant in Bali, I have not only been working on the growth of Soaring Falcon and The Start Up Practice...
Accounting software
12th Apr 2021
I’ve always travelled. It’s always been important to me. That is why I based my business on current technology – so I could travel and run...
Tech pulse
8th Oct 2020
When the government first brought in the deferred tax payments for coronavirus support, most accountants' first concerns were the added...
Practice strategy
12th Aug 2020
Cashflow forecasting is an area that most businesses owners do in their head. If business owner’s do put a forecast together, amounts are...
Practice software
30th Jun 2020
Generating business and marketing is always challenging, but during lockdown, I’ve had to rethink my firm’s approach and adapt to meet the...
Tech pulse
5th May 2020
After the government announced the release of the Bounce Bank Loans Scheme (BBLS), I thought it would be another application I could...
Finance & strategy
15th Apr 2020
As leaders, we have a duty to provide support and care to our team. But in these times, mental health and socialising are genuine concerns...
Tech pulse
1st Apr 2020
Our first and most important move was to review our client list to see who is most vulnerable. Those with face to face contact who were...
Tech pulse