Bryce Sanders is president of Perceptive Business Solutions Inc. in New Hope, Pennsylvania.
Thanks for commenting on my article. You made several good points, especially about the difficulty in writing your own content and keeping the flow of ideas fresh. You made another point about talking to each client directly, which is great! The newsletter enables you to reach everyone with commentary simultaneously, if you are dealing with breaking news.
Thanks for commenting on my article. You bring up excellent points about the need for specialized content for specialized clients and the desire to avoid an "off the shelf" look.
Glad it helped. There's lots of statistical data on e-mail. You can easily search for it on the Internet. You can learn about effectiveness, open rates, etc. for professional e-mails, marketing or sales, political ones, etc.
Good question. The financial services industry struggled with the question of archiving for years. I think there are service providers out there who solved that problem. That solution probably works for e-mail. Social media is likely to be a much bigger problem.
Thanks for finding that statistic valuable. There's lots of that kind of data out there. (A Google search on e-mail statistics should yield plenty.) They go into how many are opened, by type (political, professional, sales, marketing). The data is out there!
Thanks for responding to my article and for making that last point. Some people can be pretty unresponsive. Unfortunately this wastes time making multiple attempts.
Thanks! I can see why that makes sense.
How did that policy work out? Did people immediately get off the phone? Did ten minutes convince them it was worth proceeding further?
Toastmasters is a brilliant idea! Thanks for suggesting it!
Vaughan, thanks for commenting. You are viewed as a fiduciary, making your client advice independent and valuable. That's something the financial services industry aspires to, but often isn't seen by clients in that respect. You have an advantage that's also an opportunity. Your additional advice would probably be welcomed by clients. That's why I bring these ideas up.