It really is challenging isn't it!
Gaining the first few clients is the easy bit, but a few months down the line, when the accountant is bogged down with bookkeeping, accounts prep, tax work etc where are the leads going to come from to grow the practice?
Where do they find the time and skill to be a Marketing Director? Operations Director? HR Director? Finance Director? Office Manager? etc
Maybe consider a franchise? They will help support in all these areas. This then leaves the accountant to do what they do best, service and retain their hard earned client base.
Personable Practitioner! - happy with that!
Interesting read and that's just the comments.....!
Having worked with and employed over a hundred accountants, this topic always fascinates me.
In truth though we need the mix. Often behind a 'Personable Practitioner' is a 'Technical Boffin', both compliment each other and equally make great accountants!
What about exit strategy? This should be of most importance at the start.
What happens when the accountant wants to finish what they have started? If the business is substantial then not many people can guarantee a buy-out?
This is an area I believe needs to be taken care of at the beginning and why we guarantee it at the beginning.
You've missed out joining a franchise network?
Why would an accountant get wrapped up in advertising and marketing? Surely servicing your clients is the most important matter?
If its purely leads you're after with little or no effort, then why not consider the option. Its less costly than taking on a current fee bank too.