Member Since: 28th Jul 2002
25th Oct 2013
I run a busy transactional health/lifestyle related website that's non-technical. This means that the visitor profile would be a true cross-section and not biased towards business or particular platforms.
Following the visitor statistics has been interesting: from virtually nothing five years ago, to a consistent 30% of all traffic for the last two years; split as 20% phone and 10% tablet.
The design rules are to just keep things simple. Of course this is a challenge for a lot of websites these days as they cram in more and more animations and widgets. Advertisers will be feeling it as people don't see their adverts on mobile devices (or not at all with Adblock and Flashblock on desktops).
Creating a mobile-centric website isn't that hard provided the main website uses best practice techniques. Of course the bigger the website, the less chance of that being the case (ba.com?).
19th Jul 2013
In short, put lots of time and effort into social media to get results.
But what results?
As an accounting practice, are you *really* likely to get someone coming to you following a post on the infinite monkey cage that is twitter and facebook? Compare that to, say, leads being generated by satisfied clients or specifically targeted sales prospecting.
Anyone believing that LinkedIn forums have any gravitas is sorely mistaken. In my experience they're all either dead, full of spam, or bland enough to rival three -- no four -- bread rolls.
As regards a facebook/twitter strategy for the office; how about blocking it at the firewall. Job done. Then the social media evangelists can get back to earning fees.
18th Jul 2013
A glimpse of the future...
18th Jul 2013
Bang on trend
Soshal meeja people are so enthused by the thought of an infinite collection of monkeys hitting the keyboard.
What if your "clients" aren't the unwashed masses? For example if you're doing debt collection, do you really want to interact with whinging debtors in public?
I want a long-term relationship with my accountant. Trust. Face to face. I don't want someone who gets bored after ten minutes and looks for work displacement on the latest BYOD toy.
Hmm. Why am I typing this in the office...!
18th Oct 2012
We're all to blame. There's
We're all to blame. There's a very clear message to say to everyone: NEVER CLICK ON A LINK IN AN EMAIL. It's nice and simple that everyone can understand it.
But along come the marketing chimps who "must have interactivity with our marketing communications", which encourages people to click on the links. Add to that the prevalence of WIndows security issues, poor PC configuration...
Now the biggest question is what are Nat West doing allowing a single-factor logon? It's not rocket science, but by adding a secure key device, the problem goes away. But, and it's a very big but, these key devices are a right pain to work with; people loose them, forget them, or struggle to use them.
Security : Ease of use : Low cost
Pick any two.
12th Apr 2012
In other news, on the Clapham omnibus...
Osbourne, in common with all politicians, is simply chasing headlines and aiming this completely at the occupants of the Clapham omnibus. I cringed this morning when someone told me that "rich people don't pay tax".
I expect Osbourne's well chuffed that the proles are no longer talking about pasty taxes.
1st Dec 2011
Hmm, can't say they do. The Germans are battling with the reality of having the benefits of a single currency without transferring their wealth to other nations.
One thing's for sure, Europe is definitely going through some huge changes in strategy. There can't be many people in Europe who think that expansion for the sake of it has not been a good thing. That and the systemic lies that lead to under-qualified states (Greece, etc.) joining the Euro.
To suggest that the UK can thrive on its own apart from Europe is simplistic at the very least. With globalisation and our lack of large-scale manufacturing, not to mention the Internet knocking seven bells out of trading, it's likely to be rather lonely outside of a European trading bloc. The UK is a shadow of its former self -- stop deluding yourself otherwise, for goodness sake we haven't even got an aircraft carrier.
1st Dec 2011
What other tricks do you do?
Just get us out of the EU and save £18 Billion per year.
We can no longer afford to be in this expensive club.
If you are going down the tubes, the first thing you do is cancel your expensive golf club membership!!! Obvious?
Excellent example of "accountants" knowing the cost of everything and the value of nothing. Like the value of trade, the benefits of hamonisation, reductions (yes reductions) in red tape -- do you remember what a carnet was? -- etc., etc.
The problem with one-trick-ponies is exactly that. Membership of the EU is a very complex arrangement that can't be glibly dismissed.
1st Oct 2010
Tax reliefs, really?
> ...tax and national insurance reliefs on contributions made and from the tax exemption of income of pension funds amounted to £37.6bn.
Errm, isn't the tax paid when the pension is realised? Pension income is long-term offset from now until some distant point in the future, at which point the tax is due. Did the calculations add that back in?
The demise of pensions has just as much to do with the move to private pensions where scumbag salesmen rob you blind to get their sweaty hands on your money. My biggest concern is that once the salesmen have had their share; the 'administration fees' have another chunk; various other expenses taken out (like paying for that nice Sunseeker and bonuses); a few years of poor returns (ooh, the market went bad); the gubbernment getting their hands on what's left... you're then left as an old crumbly forced to work until you die.
Years ago pensions were seen as an honerable payment by companies to reward loyalty and long service. Not any longer. Ever since companies were allowed to "take a pension holiday" in the nineties (the biggest cause of pension deficits IMHO), it seems it's open season on what's left.
Pensions are far too important for the free market to play with. Similarly they're too important for some right or left-wing economics experiment. Limited liability shouldn't apply to anyone working in pensions; everyone should have a lifetime of responsibility for every action they take. Pensioners have to live with the aftermath, so why not salesmen, administrators, etc.
10th Aug 2009
It's a tax on stupid people
Tax Refund Notification
After the last annual calculations of your fiscal activity, we have determined that you are eligible to receive a tax refund of 188.50 GBP. Please submit the tax refund request and allow us 2-3 days in order to process it.
Click [Here] to submit you tax refund request
Note : A refund can be delayed a variety of reasons, for example submitting invalid records or applying after deadline.
HM Revenue & Customs
And the link resolves to (spaces added to disable it)....
h-t-t-p:// www .n-w-m. org/ event_images/ www_hmrc_gov_uk_accessibility _www_hmrc_gov_uk_accessibility_tax_refundportal/ Short_United/ index.php
What makes the above look dodgy? If you can't answer that question then you've failed the test. Please switch off the computer, put it back in the box and return it to the shop where you bought it from. That way the rest of us don't need to listen to your why-ning about your machine being full of viruses and miscellaneous malware.