Member Since: 20th Oct 2009
Della Hudson was part of the class of 2009. She built up Hudson Business Accountants and Advisers from her kitchen table to a small team of flexible workers with independent premises in Nailsea, near Bristol. The firm ran regular Money Matters seminars and other training and webinars. Della sold the firm in 2017 in order to focus on the business consultancy side and to write her first business book,The Numbers Business: how to build a cloud accountancy practice’, winner of the Specialist category in the 2019 Business Book Awards. In the wake of the coronavirus crisis, she set up a new firm, Minerva Accountants, in May 2020.
Speaker, Writer and Business Coach Minerva Accountants
25th Aug 2020
Long route on everything but my PA took care of everything by working through a checklist and templates I gave her. If you don't have somebody inhouse yet then it may be worth getting a virtual PA to do this as a project.
Don't forget that insurance and engagement letters also need to be changed over.
18th Aug 2020
We can't expect business owners to understand tax or to use the right terminology; that's what they rely on us to do. I strongly believe that we have a responsibility to explain relatively simple issues like this to them in plain English. When new clients thank me for explaining things to them it means that a former accountant has failed somewhere along the line. 80% of tax should be easy enough to explain and I ask them to trust me on the 20% which is more complex.
I recommend picking up the phone and explaining to them in the same language that they have used rather than risking more misunderstanding by email.
28th Jul 2020
You have written permission. Why insist on paper?
30th Jun 2020
I used Practiceweb for budget updates and taxcards as it saved me a lot of time and went out the day after the budget with me having to work through the night.
I also used a mixture of content for our monthly enewsletters. The articles I wrote myself always had the best response as I knew my exact target market (I now write content professionally for accountants and fintechs) but I supplemented these with content from 2020 Innovation so that the process wasn't dependent on me researching everything.
I do all my own social media and always have as this gets the most interaction
12th Jan 2020
Paper? How quaint.
How serious are you about the environment? And about efficiency in your firm?
Even my parents, pushing 80, can cope with emails and online signatures without breaking the internet.
12th Dec 2019
I stopped offering evening and weekend meetings because of the higher incidence of no-shows. If they did turn up they were only the tiny fees but proved to be the most hassle. I’m also a proponent of work-life balance.
Stop taking these out of hours appointments; because you deserve better
14th May 2019
I chose to pay the full contribution for all our employees however I still believe that this should be up to the individual employer.
31st Mar 2019
I love the solitude of working from home. Some days I don’t speak to anybody apart from my kids.
Fortunately I have enough meetings, speaking gigs and coaching sessions that I get plenty of human interaction to break this up.
I also chat a lot online. My ipad is usually on my desk for a quick catchup on twitter between tasks or when seeking inspiration while writing.
2nd Feb 2019
None. I only have a few clients these days but I haven’t even received one for myself.
28th Nov 2018
It’s a risk but without that employee you can’t service many more clients anyway.
1. Get a proper contract drawn up as a deterrent
2. Look after your employees well so they don’t leave
3. Look after your clients well. Even though my team had most of the regular dealings with clients as we grew, I still had contact with all but the smallest.