Enjoyed this article and pleased to be able to say that we are using the top scoring pricing software :-)
For anyone not yet using GoProposal then definitely take a look, it's not just a pricing tool but a full-blown onboarding system.
As Richard says can we get some details of the actual comparison that was done?
Article otherwise (for the reader) is as useful as a chocolate teapot :-)
Isn't it down to the preferred communication style for our client?
Why when any other industry innovates and uses technology is that seen as a positive but within our industry it seems always to be an issue.
When you go to the supermarket people have the chance to use the self-checkouts or personal interaction with a cashier.
Apps to book taxis (uber) are now huge but I'm sure people still choose to call their local taxi firm too.
Amazon, Apple, Google and many other firms are seen as thought leaders and all have little or no human interaction.
In my opinion accountants (& other professionals) need to utilise technology to enable their customers to interact with them how they choose.
We've built our business on providing relationship based advice to our clients but we can & do still do that with technology.
Technology (in my opinion) is a huge enabler not a deterrent and definitely not a backward step if used for the benefit of the service to your clients.
What I particularly liked about Steve's book was that it was based on things that real firms all over the UK are actually doing so it is not just words but actually actions that have been taken.
Not everything will be relevant or applicable to all accountancy firms but I'm sure some of it will and you only need to take action on a few of the things in the book for it to make a real difference - I know that's what we've done anyway!
I would have to say that I agree with the view of Robert Craven.
Anybody that advises a business should add value to that business and I would defintely say that if your accountant is not doing this then the business should look elsewhere.
Unfortunately the accounting profession is split into many sections and all too many are comfortable dealing with matters of the past rather than helping business owners plan for the future.
Simple article and (reasonably!) easy to stick to set of top tips