The prospects are choosing on fee level alone because that's all they have to compare between firms. You need to sell the benefits that come with your higher fees. People think accountants are the same and a tax return is just a tax return unless you tell them differently. What will they get from you that they won't get from the cheap accountants?
The shop front model undoubtedly works, otherwise the franchises like Tax Assist would not build it into their business model. The point, however, is that it works for their business. Are you trying to attract the same type of client that Tax Assist does? I'd suggest that the majority of the clients who walk in off the street may not be the sort you want.
@ Dave Collier, if you or your practice is a member of a CCAB body you don't have to register with HM Revenue as under the money laundering regulations. Instead you are regulated by your professional body.
My answers
Tax simplification?
So much for tax simplification.
Not a merger
Please can you stop describing takeovers as mergers!
A little consistency please
How come multi-nationals that avoid UK Corporation Tax are "immoral", but sportsmen who just don't want to pay UK tax should be pandered to?
Sell the benefits
The prospects are choosing on fee level alone because that's all they have to compare between firms. You need to sell the benefits that come with your higher fees. People think accountants are the same and a tax return is just a tax return unless you tell them differently. What will they get from you that they won't get from the cheap accountants?
What sort of clients?
The shop front model undoubtedly works, otherwise the franchises like Tax Assist would not build it into their business model. The point, however, is that it works for their business. Are you trying to attract the same type of client that Tax Assist does? I'd suggest that the majority of the clients who walk in off the street may not be the sort you want.
Lax records?
The article isn't about lax recording of CPD, it's about failing to certify that appropriate CPD has been undertaken.
Were they represented?
As costs aren't usually awarded at ET, justice probably came at a net loss if these claimants had legal representation.
Mercury used to run that spread betting scheme. I didn't like it then and I don't like now.
@ Dave Collier, if you or your practice is a member of a CCAB body you don't have to register with HM Revenue as under the money laundering regulations. Instead you are regulated by your professional body.
BMW clients
Bitchers, Moaners and Whingers