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Jason Ball
Jason Ball
Member Since: 3rd Sep 2019
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Jason Ball is founder of B2B marketing specialist Considered Content. He has previously worked with Grant Thornton, EY and Bain & Company.

Jason Ball
Founder Considered Content
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27th Jan 2020

Could marketing solve accountancy's recruitment bind?

Recruitment has fast become one of the biggest challenges for accountancy firms. It’s like tumbleweed out there. Take a look at the Any...
Practice strategy
18th Nov 2019

How to close wavering new business leads

Ask a business if they’re creating content and most will refer you to their company blog or a recent report they’ve commissioned. But it...
Practice strategy
17th Oct 2019

Five ways to build trust and win new clients

Go beyond testimonials and reviews People will always trust other people before trusting anything a business says. This is why testimonials...
Practice strategy
23rd Sep 2019

How much of your content is a pointless waste of time?

Accountancy firms of all sizes are busy creating videos, blogs, podcasts, newsletters, emails, social media posts, guides and ebooks in a...
Practice strategy
3rd Sep 2019

Branding: How to stand out in a sea of sameness

Take a look at how the Big Four summarise their offerings and, broadly speaking, you’ll see each deliver near-identikit promises of support...
Practice strategy

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