Jason Ball
Jason Ball

Member Since: 3rd Sep 2019
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Jason Ball is founder of B2B marketing specialist Considered Content. He has previously worked with Grant Thornton, EY and Bain & Company.
Founder Considered Content
18th Nov 2019
How to close wavering new business leads
Ask a business if they’re creating content and most will refer you to their company blog or a recent report they’ve commissioned. But it...
Practice strategy
17th Oct 2019
Five ways to build trust and win new clients
Go beyond testimonials and reviews People will always trust other people before trusting anything a business says. This is why testimonials...
Practice strategy
23rd Sep 2019
How much of your content is a pointless waste of time?
Accountancy firms of all sizes are busy creating videos, blogs, podcasts, newsletters, emails, social media posts, guides and ebooks in a...
Practice strategy
3rd Sep 2019
Branding: How to stand out in a sea of sameness
Take a look at how the Big Four summarise their offerings and, broadly speaking, you’ll see each deliver near-identikit promises of support...
Practice strategy