Member Since: 19th Jan 2013
8th Aug 2019
Very good answer from Paul, but Synapese Information, may be worth a look.
7th Feb 2014
What kind of practice are you going to be; I met a guy yesterday who has focussed on oil and gas, and is doing handsomely. You need to decide where you wish to be, and then you can focus your efforts to attract your ideal client. Spend some time on this, it really pays off.
There's never one approach, that fits all bills, so...
If you are starting up then your first source of clients has to be referrals - as stated previously give everybody you meet 3/4 cards. Tell all you family, friends, neighbours, parents at schoolgate, members of clubs, gym members. Ask your existing clients to refer you, as well.
If you know what you are doing with Adwords, continue, but if not look to get a specialist to help you. Ensure that your website and landing pages are well organised to support your efforts here.
Also ensure that your site is optimised.
Networking - you should look to try a few groups until you find a group that suits you. There are loads of groups out there and you should visit a few, and then if there are openings, you can decide to join the group that matches your personality. (structured approach vs unstructured, referral group vs meet for a coffee).
Copy Angela and get some flyers printed and deliver yourself to the local business parks - if this matches the vision that you have for the practice.
To ease any potentila cashflow issues, look to sub-contract with local firms.
In your start up days, you can never do enough advertising, so don't be shy