Member Since: 30th Aug 2018
18th Feb 2020
Good post Kevin, shows a great understanding of the profession, especially outside the Top 200. I commonly hear the view expressed that 'my clients aren't interested in that sort of thing" but show me a business owner who doesn't want to improve their life or the lives of others. The fact is that clients have the conversations that they expect to have with their accountant and the lowest common denominator is accounts and tax.
It's up to us to change the conversation. Ask different questions, change the angle of approach and we start to get different responses.
11th Feb 2020
Why is it a 'stupid idea' if it fixes the problem in this case. Just because the writer takes a different approach to you doesn't make it a 'stupid idea'.
11th Feb 2020
Nice article Zoe. Getting clients to book upfront and pay online for 'product style' slots such as training, basic returns, etc is nothing more than using current technology and bringing us into line with the rest of the commercial world so I see no reason for client objection. You could take a leaf out of the hotel sector book and offer a dual price - a higher price for a meeting that can be cancelled up to 24 hours in advance and a lower price for a non-cancellable one.
We have to educate clients on the value of our time...and theirs! The time and resources of good accountants and firms is a commodity in demand.
4th Sep 2019
Good advice Nick. For too many accountants the advisor-client relationship is out of balance. Historically, we've taken on their failings, their problems, their stresses, their responsibilities in the misguided belief that this is 'client service'. Re-balancing this is a must for the modern practice to succeed. Clients need to face up to their own responsibilities (which we can then help with) and recognise that we run businesses (not charities) too. My mantra is the three 'F's...Friendly, Firm, Fair.
30th Jul 2019
Well said Nick. In trying their best for their clients (some of whom don't deserve such devotion), too many accountants end up having a negative impact on their own lives.
Everyone has a right to balanced and fair relationships. It's okay for an accountant to say "Stop! This isn't working for me", to put themselves and their own lives first, or at the very least on the same footings as the needs of their clients.
As a profession we need to get better at standing up for ourselves and our own priorities and goals. The right clients will understand.
29th Mar 2019
"It’s not your country or the amount of cloud accounting subscriptions sold in your region that determine how progressive your business is or will be. It’s the choices you’ve made for your clients, your team and your infrastructure."
Great comment Trent. UK accountants can be up there with the best. In my experience, I've found that the Australian mindset seems to mean an earlier adoption of ideas and a more relaxed approach to change but, here in the UK, once we are onboard, we embrace development with a passion.