Serena Humphrey
Member Since: 21st Oct 2020
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In the recession of the early 90s I had a trio of financial disasters; my parents lost their home and business, I lost the home I’d proudly bought when I was 18 and the fast-growing £10m business I worked for as accounts manager went dramatically bust. Hundreds of jobs were lost. My parents and my bosses lost everything they’d worked all their lives for.
It became my life’s mission and purpose to understand what had happened and to find ways to stop it happening to other people. To help business owners not only survive but create the level of financial success and security they deserve for the risk, work and sacrifice it takes to run a business.
I’ve now been running my own business for over 20 years, working in and with hundreds of small businesses. I’ve spent years crafting my 10 step blueprint to make financial management simple, and training business owners how to create consistent profit and cash, building financial strength and value into their businesses.
I’m a Chartered Management Accountant, experienced Finance Director, and an NLP Coach. I’ve been working in finance for 30 years. I did my professional training with Northern Foods plc and NEXT plc. I then started and built a management accounting practice from 2000 to 2012, before selling it to create The F Word.
Managing Director - FCMA CGMA The F Word
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