Shane Lukas, AVN - Inspiring Accountants
Member Since: 9th Dec 2008
Managing Director of AVN, an association for accountants, helping them become more successful and have more enjoyment.
Amazon #1 best selling author of What’s Next for Accountants: How to make the biggest threat facing the profession your biggest opportunity.
Personal motivation: To help people everywhere improve their ability to make choice. Whether it's freedom of choice, the brains ability to make choice, or improving the lifestyle choices business owners can make where they feel they have no choice but to work too hard to keep the income coming in.
Managing Director Added Value Solutions Limited
18th Jun 2020
Fantastic article Steve, wholeheartedly couldn't agree more.
10th Jan 2019
A few queries in here about the price - which is clearly stated within the article, but you have to read it.
If I said, there's a car outside, it's £10,000 to buy, interested? you probably would want to know a little more about it in order to ascertain whether that's a good deal or not. If it's a fairly new Ferrari then it's a bargain, if it's a clapped out old banger then perhaps it isn't.
I've been asked a lot about the price of AVN membership and frankly, I have nothing to hide but knowing the price in isolation, which is what will happen if you scan the article instead of reading it won't help you ascertain whether the price is a worth while investment or not.
4th Apr 2017
100% agree with your comment Peter Cane, I wasn't referring to MTD as the threat. Longer term, MTD is a great opportunity to begin building better relationships up with clients since more interaction will be required.
The threat/opportunity I refer to is that technology is getting smarter every day and the balance between automation and human intervention required to produce compliance accounts will change.
This change has some accountants worrying that the value of what they deliver will deteriorate and clients will challenge fees even more than they do now as they discover that software is automating an ever increasing degree of compliance production.
That is likely to happen if accountants purely stick to producing compliance work.
There are a great many accountants primarily focusing on just that and I fear those will suffer unless they make the shift in their practice I refer to and will continue to expand on in future articles.
Hope that makes sense, I appreciate you reading my article and commenting Peter.