Member Since: 1st Nov 2018
Founder BD Acdemy
2nd Nov 2018
Best comment of the lot @Glenn Martin - informative and useful!
1st Nov 2018
Richard, you're wanting people to listen to the podcast to get the answers! Most don't have the time to do it all!
I tried, and it's 20 mins in before they even start talking about app advisory. Even then, they don't properly define it. That's where I was hoping you'd give some clarity to what it actually is.
But listen, you get the talk going, and if that was your objective, then you've been successful!
1st Nov 2018
Nice piece Richard. Frustratingly, you ask the question 'what exactly is app advisory' but don't give a definitive answer. So the rest of the article is based on assumptions.
Despite that though, you cover the issues well and bring in some excellent opinions. Since you've put Dermot's views against mine on the size of firm, let me finally add that while there is support from the major app providers as Dermot says, smaller firms still need to find the people to own and invest in that relationship. Only then will they be able to properly advise the client and sell app advisory to them. This is more likely to be done in a larger firm with more resource, intention and expertise.