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Trent McLaren

Trent McLaren
Member Since: 13th Mar 2017
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Winner - AccountantDaily Thought Leader Of The Year for 2017

I lead a team of spirited people looking to make a difference in the accounting industry as we know it. Elimination of debtors, automated invoicing and the thought of never having to touch your firm's billing again is a reality we deliver to accounting firms all over the world.

I believe that in order to achieve your goals, you must be a leader and a believer. Your peers need to feel part of something real and exciting in order to succeed. Turning up to work is just not enough.

I believe in creating a positive environment that stimulates and motivates people. An environment that allows people to grow, develop and most importantly enjoy their work.

I am the head of accounting at Practice Ignition, a Sydney based start-up born out of an accounting firm, Interactive Accounting. We eliminate debtors and automate your invoicing through our digital proposal and engagement letter builder solution. We service 1000's of accounting firms around the world including the United Kingdom. 

In prior roles I have extensive history with Intuit QuickBooks, Xero, eWAY (online payments) as well as the retail sectors.

Trent McLaren
Head of Accounting & Sales Development
Practice Ignition
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8th Sep 2017

The art of customer experience: Client engagement

Trent McLaren concludes his two-part serie s exploring the art of customer experience by focussing on the most important part of the...
  • Practice strategy
1st Sep 2017

Refine the art of customer service

In the first of a two-part series, Trent McLaren explains how accountants can strengthen client relationships through the art of refining...
  • Skills
12th Jun 2017

Three tips for creating client-winning thought leadership events

Most accountants these days will have experienced what it’s like to go to a thought-leadership event. You know the buzz and excitement you...
  • Practice strategy

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