Beginner's guide to creating a brand for accountants

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28th Sep 2020

You might think ‘brand’ is fluffy nonsense, bandied about by marketing types, obsessed with fonts, colour palettes and logos – but it’s much more profound than that.

PracticeWeb has launched a new series of short, easy-to-understand guides covering the basics of digital marketing, one aspect at a time, because we’ve been listening to the accountants we work with.

We hope this guide will help you to better understand what a brand is, what makes a strong brand, why create one, and how to build and implement it for your accounting firm.

In our beginner’s guide to creating a brand and proposition we look at:

  • What is the difference between brand, branding and identity?
  • What is a brand and why create one?
  • How do you know you have a strong brand?
  • Ways to differentiate yourself in the market
  • Things to avoid when creating a brand
  • Where do I start in creating a brand?
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