Beginner’s guide to Google Analytics for accountants

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Absolute beginners – get back to basics with our new guide to Google Analytics for accountants. 

If you’re not sure what Google Analytics is, haven’t installed it on your website, or have installed it but have never looked at your data, then this guide is for you.

We hope this guide will help you to better understand the underlying principles of Google Analytics, allowing you as you become more familiar with it, to be able to analyse the data it provides to assess return on investment.

In our beginner’s guide to Google Analytics we look at:

  • How does Google Analytics work?
  • How do I set up Google Analytics?
  • How do I make sense of the metrics?
  • How do I audit my website’s performance?
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