In a few months’ time your industry is having its annual two-day conference in London. You’re sending two employees.
The first – Jason – is a member of Generation X. He plans to drive in early on the Monday from Oxford as it’s the first day of the conference, stay overnight in your company’s preferred hotel chain and drive home after the conference finishes.
The second – Francesca – is a Millennial. She’d like to go to London on the Saturday and enjoy some time in the capital before the conference begins. She’s found an AirBnB that will cost the same per night as Jason’s hotel room and which she’d like to stay in for the duration of the trip. Once the conference ends, she’ll share a lift home with Jason.