When a client doesn’t respond, it can lead to endless doubts and questions. That’s why you need to follow up with them, to figure out exactly what’s happened. But how can you follow up without sounding rude, desperate, or downright annoying?
If a client suddenly goes cold then don’t worry or start to blame yourself. There are a myriad of reasons why this might have happened. If this is the case, then follow up. Clients will appreciate you taking the time to get back in touch with them—even if they can’t progress things right now—and it shows that you’re genuinely interested in working with them. Follow-ups might not always get you the right result, but they’re always the right thing to do.