Identifying target clients and differentiating your offer based on what they need and value.
With more choice than ever before and less incentive to be loyal, today’s clients are savvy and firmly in control.
How do you differentiate your offer and make your firm stand out over the competitors?
In our new eBook, Mike Crook, managing director at PracticeWeb, takes you through how to create the best customer experience, enabling you to address your clients’ specific needs more directly.
He covers knowing exactly who you are targeting, agreeing long-term goals, understanding what your target market values and what challenges they face.
If you don’t already have a clear picture of what your ideal clients look like, this eBook will guide you through building a view of their world, enabling you to become truly client-centric and able to define a proposition that really connects with your customer.