The first step to engage with your clients and prospects is to fully understand who they are and what challenges they face.
Understanding who your potential clients are and knowing your current clients well is essential in order to know how to support them with your services and how to communicate with them. Spending time to obtain this insight doesn’t have to be huge, but it could be a game-changer in terms of connecting with your ideal clients.
This is where buyer personas come in.
Download our latest guide which will guide you through the process of researching and writing buyer personas for your firm.