SME insight: The importance of communication and human connection

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PracticeWeb, working with Insight 101, conducted a survey to find out how SMEs feel their accountants have performed during the COVID-19 crisis.


Our collaboration was driven by a desire to understand the emotional aspects of these relationships and what that might say about brand and identity.
This is part of PracticeWeb’s ongoing series of check-ins with small and medium-sized enterprises (SMEs) designed to provide up-to-the-minute readouts of the mood.

This insight report will help accountants to:

  • Understand how the desire for value-driven-organisations has affected the client-accountant relationship.
  • Identify areas for improvement in how best to communicate with clients.
  • Start conversations about what might come next from the lessons learned in recent months.
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