When we talk about content marketing, we mean the process of generating engagement with your accountancy firm by providing material that will be genuinely helpful for clients and prospective clients.
Content is typically cheaper than paid advertising but poor quality content can turn off potential clients. And if it’s not unique, Google won’t rate it.
In our new eBook ‘The complete guide to content marketing’ the team at PracticeWeb take you through key areas of content production such as:
- defining content marketing goals and the ideal client
- one-off website copy vs ongoing content
- structuring content for online
- building a content plan
- creating content yourself
- how to maximise the value of content
We hope this eBook will help you produce content for your website that your potential clients will want to read, and that those visits convert into calls or emails and, eventually, new clients. Alternatively, talk to us about our packages of website content for accountants.