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1. How to market your accounting firm in 2022

   Practice strategy

   ... as search engine marketing (SEM) alongside pay-per-click advertising (PPC). SEO is cheaper and generally offers better ... with blog posts, social media campaigns and any PR or advertising you might decide to undertake. Post regularly and ...

   20th May 2022 | Industry insights

2. Why content marketing isn’t working for your accounting firm

   Practice strategy

   ... and/or entertaining material, rather than through advertising. Generally, it means website content – blog ... People are drawn to it because, compared to paid advertising, it’s good value – no photo shoots, film ...

   27th Apr 2022 | Industry insights

3. Grow your practice with these 6 lead generation tips

   Practice strategy

   ... for smaller businesses with less money to spend on paid advertising. LinkedIn, in particular, can be helpful if ...

   5th Apr 2022 | Industry insights

4. Allowable expenses: The good, the bad and the ugly

   Financial reporting

   ... office running. From desks to paper to printer supplies. Advertising and marketing The way you spread news about your ...

   7th Apr 2022 | Industry insights