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1. What is better for your brand in the long term: PPC or SEO?

   Practice strategy

   ... word “good”, as trying to game the system – known as black hat SEO - will damage your rankings and brand in ...

   31st May 2022 | Industry insights

2. Strategy: Use numbers you know to steer the ship

   Finance & strategy

   ... AI forecasts are based on putting historic data into an AI black box. With zero effort, the system will deliver the ...

   18th May 2022 | Article

3. Is HMRC’s payslip message on the NIC increase appropriate?

   HMRC & policy

   ... operations are legislatively compliant. For many, it’s a black and white situation. If it’s in legislation then you ...

   10th Mar 2022 | Columnist post

4. UK cannabis accounting industry ready to roll

   Finance & strategy

   ... markets, however, remains dwarfed by demand of illicit black markets. New products containing cannabinol (CBD), the ... cannabis users in the UK, contributing to an estimated black market value of up to €6bn per year. In addition, ...

   12th Sep 2019 | Article