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1. What is SEO and why is it Important for Accountants?

   Practice strategy

   ... engine query.   There are thousands of monthly searches online for accountants and being easily found on Google can ... most people, when looking for an accountant, is to use an online search engine. In fact, some prospective clients may ... pressure off you. Get in touch today and start being found online.   Rene de Villiers, SEO specialist, PracticeWeb ...

   10th Aug 2022 | Industry insights

2. What pages should every accounting website have?

   Practice strategy

   ... the nature of the business, of course. The website for an online sock shop is not going to look the same as an ... answers. Home page When someone searches for your company online, the Home page is likely to be the first page they ... part in how the pages are developed to help you get found online for specific services. Blog page The Blog page is ...

   3rd Aug 2022 | Industry insights

3. 4 digital opportunities for accountants

   Practice strategy

   ... of their digital operations is their accounting software. Online accounting software, in particular, has surged in ... SMEs saying their accountant had increased their use of online accounting in the last 12 months.  We also found a ... clients were more likely to work with accountants who used online accounting software. If you haven’t already made the ...

   7th Jul 2022 | Industry insights

4. What is better for your brand in the long term: PPC or SEO?

   Practice strategy

   31st May 2022 | Industry insights

5. Is your website harming your accountancy brand?

   Practice strategy

   ... and podcasts to engage with clients. Competition is hot online and a good content strategy is one of the main ways ...

   24th May 2022 | Industry insights

6. How to market your accounting firm in 2022

   Practice strategy

   ... and business-to-business (B2B) buyers research decisions online. Even if they’re acting on a referral, they’ll ...

   20th May 2022 | Industry insights

7. 12 social media ideas for accountants in 2022

   Practice strategy

   ... A word of caution, though: avoid ‘fun quotes’ you find online because they’re often both falsely attributed and ...

   29th Jul 2022 | Industry insights