Marketing

ICPA
By ICPA | 18th Jun 2019

Video Marketing It's not A standalone Solution

Nick Lewis explains why video marketing is an important tool for accountants wanting to get ahead. This blog is taken from the ICPA website...
PracticeWeb
By PracticeWeb | 18th Jun 2019

Long-form content

Your website will benefit from long-form content because Google likes it, which is, in turn, because readers like it. Back when the web was young,...
PracticeWeb
By PracticeWeb | 18th Jun 2019

The benefits of optimised content

istock Most practices are unclear about how our search marketing for accountants service determines the success, or failure, of a blog. We gauge ‘...
PracticeWeb
By PracticeWeb | 31st May 2019

When to post on social media

Social media marketing looks straightforward enough at first, but when you get down to the finer details it can start to feel like a minefield. What...
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Rudi Jansen
By Rudi Jansen | 29th May 2019

Why Live Events Are Important For Your Marketing

The following article was originally posted on rudijansen.com. You can read the original here. It’s a phrase I’m sure you’re getting overly familiar...
PracticeWeb
By PracticeWeb | 23rd May 2019

Team pages best practice

The team page on your website isn’t merely functional and deserves as much thought and attention as any other. Done right, a good ‘Meet the team’...
PracticeWeb
By PracticeWeb | 21st May 2019

Mobile responsive websites

In March 2018 Google announced the roll-out of mobile-first indexing, which means the mobile version of your website has become the main event, not a...
ICPA
By ICPA | 17th May 2019

Effective Selling Isn't Doing All The Talking

In the first of a two-part series, Phil Sayers explains how you can develop those all-important soft skills. This blog is taken from the ICPA website...