For the last three years Grant Thornton has taken a proactive approach to social media implementation with a head of social media.
Paul Thomas, whose official role encompasses digital communications and social media, is responsible for the firm’s social media strategy, implementation and planning.
Thomas said he self-defined the role after being brought into the firm to look at its overall digital channels and strategy five years ago.
“We looked at what others in the industry were doing around social media, and not much was...
About Rachael Power
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